Vinderstrategi According to Our Customers…

The best guarantee for value creation is satisfied customers. See, hear and experience the following short movie based on how four customers experienced working with Vinderstrategy A/S (In Danish).


Recommendations Relating to Strategy

The following list is comprised of links to recommendations from a variety of people and companies. You are, of course, always welcome to contact us if you want more in-depth versions or if you want contact information for the people giving the recommendations.

Recommendations relating to strategy processes, including strategy and business plans:


Recommendations relating to strategy talks:


Recommendations Relating to Strategy Processes, Including Strategy and Business Plans:

Adm. direktør – Preben Wegener Friis – Dansk Mode & textil

“In 2010/2011 Mikael Vest and Vinderstrategi A/S managed a major strategy process for the Board of Dansk Mode & Textil // Dansk Fashion & Textile. A complex task in the fashion and textile industry, where our Board consists of powerful characters with mixed opinions and strong dedication. Mikael Vest provided a rare mix of two equally important ingredients in the strategy process.

The first ingredient was a very structured and theoretically well founded approach, making it clear from the beginning exactly how the strategy and change management process would take place. The second ingredient was a very dynamic and flexible attitude, where Mikael was constantly listening to the needs and wants from the Management and the Board.

We experienced a professional and tailor-made approach, making sure that we ended up with the right vision, mission, strategy and future financial and strategic targets. Mikael constantly kept focus on the process and the target – and he had the power to make us restructure, concentrate, deselect and prioritize our energy. Mikael deserved our best recommendations for both his personal and operational skills. Pick Mikael if you want structure, energy, focus, laughter and necessary pain.”


CEO – Søren Madsen – Stenhøj A/S

“In Stenhøj Autolift A/S we had reached a phase of development in the company where it had become necessary to take a deep breath and consider how best to proceed.

The company was in the middle of a period of rapid growth with many new customers benefiting from new developments – everything considered, it was a very exciting phase in the history of the company. Unfortunately, profits did not keep pace with the increase in customers and new markets. It was time to consider which path to take and reflect on the core of the company. Mikael Vest was found and already during the first meetings it became clear that we got along very well and Mikael managed to trigger my interests with some challenges, so that we chose to launch a strategy effort in Stenhøj Autolift A/S.

We agreed with Mikael that he would be seen as the coordinator of the management team and after relatively few meetings, we were able to arrive at a strategic foundation for the future of the company. I was personally very motivated by Mikael’s approach and ability to ask obvious and critical questions without causing too much conflict. It was possible to relatively quickly identify the key areas to work on and summarize the strategic intentions of the company on a single sheet of paper.

Never having seen a hundreds of hours long strategy process condensed to what would fit on one sheet of paper, I was somewhat nervous when I presented it to the board. It was therefore very satisfying to have several members of the professional board of directors praise the company for the good work and for the concise nature of the summary. Both the management team and I have gone through a challenging period working with Mikael, but it has also been a very motivating and exciting period. I can highly recommend Mikael, with his positive approach and motivating input, to other companies in similar circumstances.”


References Relating to Strategy Talks:

Partner Thomas Reenberg, PricewaterhouseCoopers, Manager, Advisory

“I have several times enjoyed Mikael speaking about strategy. Mikael is very knowledgeable about strategy concepts and how you implement in practice to become winner in your environment. Mikael’s strategy sessions give a lot of inspiration, are conceptual strong and at the same time practical oriented. Mikael is personally a strong performer on scene always including humor as a stimulation instrument. Participant evaluations I have seen is ranked at highest level – excellent”

You can find more references on our Danish website.