
Strategy Books
Sharpen your strategy even further…
Mikael Vest (Vinderstrategi A/S) is one of the two authors behind the best-selling Danish strategy book Strategy in Winning Companies.
Strategy in Winning Companies is a unique collection of strategic considerations, which make it easier for boards and top management to handle strategic challenges and move the companies they are responsible for towards winning positions.
Strategy in Winning Companies is written for and about Danish companies. It focuses on the world of its target readership:
- Companies that want a comprehensive overview of, inspiration for and tools for their strategy efforts.
- Consultants who want to be better equipped for strategy discussions with the company they work for.
- University students who want to acquire specialized knowledge, in an easily digestible format and on a high theoretical level.
The book is still the first and only Danish strategy book that details what it takes to become a winning company.
The book is a useful tool for professionalization of the strategy process in Danish companies.
Strategy in Winning Companies sharpens both the strategic discipline of the reader and his or her understanding of the term “winning company”.
The book contains a number of cases on Danish companies striving to become winning companies.
Excerpts from recommendations of the book:
”In my opinion, the book and especially the cases contained in it are excellent” CEO Ole Steffensen, Olav W. Hansen A/S
”Strategy in Winning Companies is a very useful tool for me as a business lawyer and board member” Mogens Birkebæk, Abel & Skovgaar Larsen Law Firm.
Strategy in Winning Companies (with signature, if requested) can be purchased by contacting us.

Join more than 15.000 other top managers in getting inspired by the bestseller “Strategy in Winning Companies”
Read the preface to the bestseller “Strategy in Winning Companies” here.
The book contains all important and widely recognized theories and models relating to company strategy.
Does your company struggle with any of these questions:
- How do we handle competitors and achieve greater profitability?
- How do we generate constant customer-focused development?
- How do we generate loyalty and customer satisfaction?
- What are core competencies? What are our core competencies?
- How do we maximize the value we generate with our resources?
- How do we implement the strategy? How do we make the strategy work?
If so, Strategy in Winning Companies can provide you with inspiration, advice and input for your strategy process.
See the table of contents for the bestseller Strategy in Winning Companies here.


The definitive book about Franchising
This handbook provides a comprehensive treatment of all the relevant aspects of franchising. It discusses working together, economics, and legal responsibilities pertaining to a franchise, among other important topics. It is a book for franchisers as well as franchisees.
In addition to Mikael Vest, the authors of the book include:
- Paul Neale (Denmark’s most experienced franchise-lawyer)
- Bo Zoffmann (Has worked with franchising since 1990)
- Toke Allentoft (Managing director of the Danish Franchise Association)
In addition to the two books described above Mikael Vest’s has authored books about direct sales as well as articles about strategy and management.





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