Strategy Development

Get a winning strategy®

Vinderstrategy A/S is one of a very few companies that exclusively offer advice on strategy.

The benefit for our customers is measurable value creation. We are able to tailor and design our services directly to the circumstances of the company in question. The companies we cooperate with experience that our strategic advice is structured, comprehensive, and focuses on the future. This means that the strategies developed are easier to implement and execute.

Strategy is our core competency and we are probably the only strategy consultancy that focuses on bridging the gap between the theoretical and practical worlds. As a result, we base our advice on our own concepts, models and tools that we know work in practice! In addition, we also master the application of classical models as well as new models such as “Blue Ocean”.

Vinderstrategi A/S’s strategic advisors have been involved in more than 200 different strategic change projects. Based on this experience, we are able to indentify patterns of extraordinary performance. We gladly share these with our customers.

We define strategy as:

“The road to the goal – through a pattern of actions that create competitiveness and add value”

Strategic Sharpness and Consistency

When a company wishes to sharpen its strategy, we take point of departure in a set of strategy services that all aim to move the company forward by giving it a sound strategic footing.

The figure below illustrates our overall view of strategy:

Hvordan fastholder du struktur og overblik i strategiarbejdet?

We see strategy as being comprised of 1) strategic analysis, 2) strategic intention, and 3) strategic action.

Regardless of the exact service desired, our theoretical foundation is based on “The Structure of Strategy – the connecting thread” from the bestseller “Strategy in Winning Companies” co-authored by Mikael Vest, Vinderstrategi A/S.

Struktur i strategi – den røde tråd

Struktur i strategi - den røde tråd

“The Structure of Strategy – the connecting thread” contains a combination of a market perspective (outside-in) and a resource perspective (inside-out). The company can, by using the combined perspective, adapt to changes in its environment and pursue market opportunities while adapting its own resources and developing competency-based competitive advantages.

The strategy is put together and tailored in such a way that it fits precisely to the strategic situation and challenge of the company. Comprehensive and execution-focused development of the strategy of the company increases its capacity to achieve strategic intentions and goals.

See a selection strategy services offered.

Strategic advice is needed in all industries

Working and thinking strategically is important for all companies in all industries. We are proud of working in many industries and are able to use inspiration from one industry in another. Often, we even go as far as calling it innovation!

The industries we work in include:

  • Fashion
  • IT
  • Furniture
  • Agriculture
  • Financial
  • Construction
  • Plumbing
  • Entertainment
  • Recruitment
  • Consulting

It seems that we also have a little niche covering companies with many owners and therefore with many interests to balance. These include partnerships, industry associations and franchise-based companies.

For further information, please see a selection of recommendations and references..